Design is more about asking the right questions than having the right answers. “Rather than asking ‘What will make this design successful?’ we can ask, ‘What would make this design fail?’” For example:
Question: How can we get users to complete the onboarding process?
Inverse: What would make users abandon onboarding?
Question: What would make a user check this app every day?
Inverse: What would make a user forget about this app for days at a time?
Question: How can I be a great design manager?
Inverse: What would make me a terrible design manager?
