Three tips on how to persuade people to change their behavior

HBR: How to persuade people to change their behavior.

  1. Highlight a gap — point out where someone might have inconsistencies in “their thoughts and actions, or between what they might recommend for others versus do themselves”
  2. Pose questions — rather than statements (“junk food makes you fat”), pose a question: “do you think junk food is good for you?”
  3. Ask for less
  4. — gradual changes are easier to tolerate

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