Ad Week: Goodby, Silverstein & Partners
Ad Week: Goodby, Silverstein & Partners. "Hire at least two new people every day." Jeff Goodby may have been exaggerating, at least at first, when he gave that directive ... in the spring of 2007. But the reality was, it was a necessity. Goodby, Silverstein & Partners was in a hiring frenzy following an unprecedented new-business windfall, which itself followed a major account loss early in the year that threatened to trim rather than swell the agency's ranks. Suddenly, the San Francisco agency needed to find a lot of talent, and fast.
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